The University of Utah Asia Campus 10th Anniversary warranted a 3-day celebration. I was lucky enough to design the brand to support such special birthday party. The brief called for a flexible main mark that incorporated the “Block U,” but also drew upon the Asia-focused imagery that had been developed just for the Incheon, Korea campus. The supporting pattern is reminiscent of Dancheong, traditional Korean artwork that adorns the roofs of important buildings. The result bridges two worlds and was used to establish a brand identity across a number of deliverables—from posters and coasters to large-format banners and bags.

Annual reports are complex projects, typically involving much cat- and data-wrangling. They stretch both project management skills and design chops. But if you’re lucky, you might get to spec a die-cut or emboss—a swoon-inducing prospect for all paper lovers.

The opportunity to work with the Utah Chapter of the Sierra Club is what prompted me to start my own business back in 2005. Since then, our partnership has resulted in numerous newsletters, annual appeals, and event invitations--all in celebration and defense of Utah's beautiful wilderness.

[Branding]

Business owner Lisa Komer asked for some pep in her shop's visual step. She had developed a logo for the opening of the shop, but knew that as her business grew, so would her brand. I streamlined her logo, gave her a set of complimentary icons that tell a celebratory story, defined a bold color pallete, and had a blast putting all the elements to use on custom wrapping paper, packaging, signage, her website and even her pink (!) Fiat.

[photography by Katie Hickenbottom Photography]

Would you believe the texture in this digital collage comes from photos of barbed wire and ticket stubs? I enjoyed creating this non-traditional holiday card, commissioned by Westminster College in Salt Lake City, for donors and friends.

[Branding, Styling, Photography]

After ten years of creating under her moniker Polly Danger, Polly was ready for a more colorful, cohesive identity. Together, we sifted through her varied visuals of yore, identified common themes, colors and core principles and pushed them into the colorful future she envisioned.

The product of a challenge issued in a design theory course at PNCA. Educate about the problem of overfishing in the Mediterranean Sea. An exercise in concept, illustration and typography.

When time permits, I love to work alongside my students--testing my own assignments and modeling solidarity. We work through roadblocks together and the students have the opportunity to critique their instructor, thereby showing me what they've learned. It's great fun for everyone. The HUNY Honey Company was a fictitious company that served as the subject of our final in my branding course at Pacific University; this was my final submission. (I should note for good measure that the website mock-up photo is not mine and I've since lost the original source. Apologies to the original, talented photographer.)